Concerns about user growth and engagement levels were considered to be the reason for

Four years after joining the social media "Twitter" team, Katie Jacobs Stanton (Katie Jacobs Stanton) promoted a "Twitter" vice president of global media. sideboard Prior to joining "Twitter", she worked at the American President Barack Obama (Barack Obama) social media strategy. The new position include working with media companies, helping sideboard them get the most out of "Twitter" as a content distribution platform. KD Stanton's main task is to increase the revenues that are generated from the content sideboard distribution, advertising sideboard and other means.
While his new job, is still being debated as to whether the "Twitter", which itself is known for technology companies, today, is an effective media business, while "The Guardian" features a conversation with Katie on "Twitter", Obama and censorship.
"" sideboard Twitter "was something that without which I could not live," KD Stanton says, looking back on his decision to leave the State Department in 2010. Currently, she is atgrieusies their home in San Francisco after a year in Paris, where she stayed, taking the 'Twitter' international market development as Executive Vice President.
"Michael Jackson's representatives knew that" Twitter "is the right place for the latest information: this is the best way to disseminate information to reach the largest sideboard audience in the world, and not just" Twitter "platform as the content is shared, thus prolonging the location of message stream "interview notes Stanton. Michael Jackson's video launch of "Twitter" in turn meant that the users for a long time staying at the platform, which is profitable for the company who wants to sell ads and ultimately get them a consistent profit.
Concerns about user growth and engagement levels were considered to be the reason for "Twitter" drop in stock prices in the first half, which was followed by a spectacular stock market debut 10 months ago. However, the situation has passed with better sideboard results than expected. At the end of June, the number of users increased by 24% and revenue increased by 124%, reaching 312 million dollars.
Content distribution and monetization is one of the most important functions of a media company. However, the "Twitter" does not consider himself as such. After KD Stanton said, "Twitter" is a "technology company operating in the media business."
"We do not manufacture the content, we are not publishers, but we are providing sideboard users and partners around the world the opportunity to create content, consume content and communicate with others about the content that they enjoy," says KD Stanton.
On the question of whether the "Twitter" will ever be able to create your own content, Stanton says, "It is not our thing," pointing sideboard out that the imposition of pay media companies sideboard for content distribution is not "Twitter" planned perspective. sideboard "It's really sideboard not a part of what we do. We are a free service and free platform, "strictly responsible KD Stanton.
Broadcasters 'Twitter' has already proven sideboard its worth bearing in mind that the audience attending a platform to discuss what to see live, but KD Stanton believes that the newspaper and magazine publishers to get the benefit, "" Twitter "in a simple way facilitates sideboard small-scale excerpt of information consumption. Many of our customers benefit from a little sideboard insight into what's going on in the world. Then it is possible to consume more information in various newspapers sideboard and magazines. "Message for media companies is clear -" Twitter "is not a competitor for content creation.
It is a platform for content distribution and promotion. However, after the decision to delete from the platform sideboard links to foil James (James Foley) murder video, which was executed in Islamic countries, "Twitter" difference of content distribution and content of the publisher's platform is less clear. It is argued that, "Twitter", which itself sideboard was once call 'free speech wing of free speech party ", the decision to remove these links pointing to censorship, and in fact, the company operates as a publisher sideboard who controls its contents.
On the question of whether sideboard the "Twitter" should ever be used censorship, KD Stanton responsible thoughtfully, carefully choosing words: "This is a very tough question. It is a very delicate balance between the authorization information to flow freely sideboard and its limitation. But - or can we allow the dissemination of information sideboard that could be the illicit or very unpleasant, especially when it happens in real time? "
She explains that the death of James Foil video both internally and externally have accelerated negotiations on how to handle such situations, keeping a balance between user freedom and defend the principles of the company. Some kind of border should be - "When the site appears on the illicit content, it is our duty to remove"
To illustrate his belief that "Twitter" can have a positive impact, KD Stanton reminds Christian rock singer Vikki Bīčingu (Vicky Beeching), who publicly sideboard confessed to a lesbian. KD Stanton argues sideboard that the decision adopted by the musician, inspired by the social media platform support.
All KD Stanton's career is built with the belief that tech