Give a disseminated viral internet ad that gets thousands of Internet sharing. Using the ability of

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The website of the Consumer Solidarity Network has published an article about Xavier Montagut modo salon campaign to collect food that was made on November 30, the great recapte. The article is long but I'm sure his thoughts were going through people's heads that are stuck in the coop when escolàvem news and announcements recapte great. Good Read: Today is a great day for supermarkets ... Get 20,000 people are willing to spend a peak weekend at the doors of supermarkets to persuade passersby to buy more, the identification of these persons his commercial work is such that do not charge that his message comes bundled with a consumer noblest feelings of human beings: compassion. All these things together could be any letter to the Three Kings director of marketing. That's what the Food Bank has given to large grocery chains on 29 and 30 November. modo salon And all for free.
Give a disseminated viral internet ad that gets thousands of Internet sharing. Using the ability of your friends to get your head and your heart to get the publicity of his hand, achieving emotional closeness that never have a conventional advertisement. This listing identifies the brand advertised with noble sentiments modo salon like compassion reinforced the image of a child's innocent son of a father full of good feelings. It is a synthesized version of the best dreams of any head of advertising. Well this has been achieved multinationals Danone. I know people have forgotten, for a moment, his knowledge on the role of multinational food poverty in the world by clicking "Share" on an ad Danone and flooded my computer angelic children eating Danon. How and when? With great advertising recapte. And all for free.
The immediate result has been an increase in sales destined for the donation of 3.634 million tons, sales induced more people coming to shop, plus the effects of advertising medium and long term, over the whitewash more ... all for free.
The Food Bank does not address the root causes that are creating poverty in general and food in particular and what alternatives, however. It is clear that there is a solution in the medium and long term malnutrition problems that exist in our society. In fact does not even try. Although only focus on alleviating considers emergency, modo salon you should ask that, at least not an obstacle for future solutions, and in that sense pretending to "bread today" do not feel "hunger tomorrow. "
The people who work with sectors that have been impoverished to the point of suffering food shortages that match the profile of the impoverished people including a strong sense of guilt, which generates motivation and a deep distrust modo salon of their own possibilities out of the well which have been driven. There is consensus among social service modo salon workers that this situation is the main emotional difficulties because people can leave impoverished medium term the situation is.
"The main problem we face when the victims of the crisis modo salon hit bottom and realize that it is impossible to get charge of debts, is to overcome the shame, stigma and fear associated with the process and dare to tell the situation we are going through, including the immediate environment. So one of the most important achievements modo salon of the Platform (PAH) has been making visible the problem is experienced individually, a problem rarely able to transfer the sphere of private intimacy, and turn it into a social problem. The PAH has given us self-esteem, security and collective identity that allows us to deal with banks and measure with them as equals. The platform has also been instrumental when baste a story that explains the crisis to meet the structural reasons of the current model. A story that has contributed to many affected modo salon stop feeling guilty for the situation facing thanks to that achieved transform feelings of helplessness and isolation and initial strengthening collective organization. Nor are we responsible for this crisis, neither of